I was approached by Wispeco (South Africa) to come up with a series of trade ads for newspapers and magazines. They wanted a lot of different ads that would be inexpensive to produce and place.
Like many mining companies, Hwange Colliery (Zimbabwe’s main coal producer) had ended up with a rather poor public image. I was given the challenge of trying to improve this image.
Fawcetts Security has been the top security firm in Zimbabwe for many years but their dominance was recently challenged by inferior, cheaper security firms. Companies were switching over because these new firms were so much cheaper. But what they were getting were guards with hardly any training at all.