Zany! Edgy! Outrageous! Hmm… not necessarily!

Often a young copywriter’s ultimate ambition (and I’m talking from experience here) is to get the client to go with their most “off-the-wall”/edgy/shocking concept. It often becomes more about a quest for creative kudos than what is actually going to benefit the client’s business.

Over the years I have created many, many ads (literally hundreds, including TV and radio ads) and I have learnt what WORKS for the client. The most important first step is to really listen to what the client’s current situation is and exactly what they are trying to achieve. It’s also important to get a feel of what their competitors are doing to see what’s working and what’s not.

If you are looking for some copywriting work to be done (brochures, ads, websites, TV/radio ads, corporate video scripts, blogs, etc.) then please get in touch with me. I will listen carefully to everything you have to say and work closely with you every step of the way. I can also guarantee you that my approach will be fresh and attention-grabbing.

Here is just a small taste of the work I have done over the years.

Ian Pugh